There's a lot of noise out there. You want people to tune out the noise and really tune into what it is you're communicating. Everything you say is either a "me too" or "so what". A "me too" that resonates and stands out and differentiates you or a "so what" that's just part of the noise.
Ultimately, connect it with your process. Don't tell people you “help your clients”, tell people that you've “developed and refined a process that helps your clients achieve their financial goals”.
That’s a “me too.”
Learn how to articulate your process to stand out from the crowd, join me and a small group of elite advisors at one of our upcoming Mastermind sessions: www.paretosystems.com/mastermind-total-client-engagement