You must have a linked and sequential array of tools that people can hold in their hands to fully conceptualize and experience your approach. It is far more powerful to show someone your process than it is to just tell them you have one. Not only is it more impactful and memorable, but it also makes it much easier for the client to describe your value to someone else.
Excerpt from The Advisor Playbook: www.paretosystems.com/the-advisor-playbook
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