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Marketing is selling something, branding is building something
2018-02-09 • 20 second read

Professional advisors frequently ask me which marketing strategies are best for client acquisition. While there is a place for some marketing strategies and campaigns, often I will steer the conversation toward discussing the power of branding and why it can be more effective than traditional marketing over the long haul.

...Marketing is selling something, branding is building something. Excerpt from The Advisor Playbook: www.paretosystems.com/the-advisor-playbook

Do you have a personal branding strategy that makes you stand out from the pack? My team can help: https://www.paretosystems.com/total-client-engagement.html

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