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Branding helps take the abstract nature of what you do and make it easier to understand and appreciate for a client.
2018-02-12 • 20 second read

As a professional advisor, insurance consultant or any other client-service professional, your skills are the driving force for your business. Much of your business is intangible. That can be abstract and there are a lot of things that will always remain outside your control. Branding helps take the abstract nature of what you do and make it easier to understand and appreciate for a client.

Excerpt from The Advisor Playbook: www.paretosystems.com/the-advisor-playbook

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