The ON-Ramp to Growth - The Blue Square Method
Includes Q&A - with Duncan and Chris
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Join Duncan MacPherson and Chris Jeppesen as they dive deep into their new book 'The Blue Square Method.' Six years after 'The Advisor Playbook', financial professionals are six years further down their path with new needs and evolved ambitions.
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Never Negotiate Your Value
2022-02-28 • 20 second read

Don’t negotiate your value to get someone’s business. You’re not a broker. There’s no salesmanship. You don’t lower fees to try to win a sale. That’s not how it works. Your professionalism as a consultant is your value, and if you cheapen that, you make yourself less attractive and easier to dismiss.

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