The reason we say that branding is a continual effort is because the law of optimization reminds us that we have to continually refine and optimize to rejuvenate, in order to keep up with natural decline. Think of exercise. Have you noticed that disciplines take far longer to compound than neglect requires to erode them? Don’t misinterpret this. We are glass-half-full optimists, but we’re always mindful of competitive forces, commoditization and the law of familiarity. You might have heard the joke about the parkour enthusiast jumping from building to building and feeling energized, and on one jump missing the landing and falling. According to the story, someone on the fifth floor heard him yell, “So far so good!” If we allow ourselves to take things for granted, we can engineer our own collision course with obsolescence.

Step-by-Step:
Crafting Client Testimonial Videos that Resonate
Includes Q&A
Crafting Client Testimonial Videos that Resonate
Includes Q&A
Tuesday, Oct 10th at 12 pm ET
The Art & Science of Effective Client Testimonial Videos
Don't let the SEC's new rule on client testimonials pass you by! It's time to seize the opportunity to boost your marketing strategy with compelling video testimonials.
Don't let the SEC's new rule on client testimonials pass you by! It's time to seize the opportunity to boost your marketing strategy with compelling video testimonials.