PODCAST: Always On with Duncan MacPherson - Episode 48

By Pareto Systems 10-26-23

Make Your Clients the Voice with Steve Phillips

Have you ever stepped into your clients’ shoes to see your business from their point of view? Understanding how they perceive your value is key to building lasting relationships.

In this episode, Duncan MacPherson engages in a thought-provoking conversation with Steve Phillips, Chief Practice Management and Development Officer at USA Financial and a consultant at Pareto Systems. Together, they explore strategies for effectively articulating your value proposition and turning clients into enthusiastic advocates.

They also discuss:

Three golden questions to ask your existing clients
The path from endorsements to introductions (i.e., quality referrals)
How “client advisory councils” and “ideal client meetings” can rejuvenate your relationships and generate valuable feedback
Powerful ways to position (not pitch!) your value to clients
And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep48

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