How to Tell an Effective Story

"What you’re exceptionally good at is helping a financial professional capture an episode like that and turn it into an intellectual property that can be invested into other relationships. So it’s not just about them having the goods, but having the technical ability."

In this excerpt from the Always On with Duncan MacPherson podcast, Duncan and Chris Jeppesen discuss how you can be capture stories to invest in other relationships and the impact that can have.