CRM Best Practices and the Toolkit by Pareto
Includes Q&A Session
Thursday, January 27th at 12 pm ET
Are you using a CRM to manage your business and your client relationships? Join Tyler and Ryan from Pareto Systems, and Blue Square Apps to discuss implementing best practices by utilizing CRM technology.
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Be a Specialist, not a Generalist
2022-01-12 • 20 second read

Make sure prospective clients know you’re a specialist, not a generalist. Whatever your target market is, do case studies, success stories, warnings and examples around that target market to help activate contrast - so that prospective clients understand you are superior to their current provider and give them a reason to reach out and talk to you.

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