The goal with branding is to demystify your value so that everyone who interacts with you understands and appreciates your value fully and completely. You can communicate and demonstrate your value, differentiate your value and capitalize on your value. When you consider the productivity spectrum, starting with maintenance for what you have, all the way to attracting what you want, addressing the gaps in relationship management might shock you in terms of the degree of impact it has.

This is an excerpt from Duncan’s new book, ‘The Blue Square Method’, that he wrote with co-author Chris Jeppesen. Download Chapter 1 for free: thebluesquaremethod.com