50+ 5-Star Reviews

How One Advisor Turned an SEC Audit Into 50+ 5-Star Reviews

Let's face it, compliance around testimonials can feel like a minefield. One advisor we know learned that the hard way during an SEC audit. They were told to take their testimonial page down because it didn't demonstrate fairness, they hadn't given every client a chance to provide feedback.

But instead of fighting it, they leaned into it. In this clip, I share how they turned a compliance issue into a credibility win, growing from a handful of reviews to more than 50, nearly all five stars. It wasn't just about checking a regulatory box. It was about creating transparency, building trust, and validating their value in the eyes of both clients and prospects.

This approach doesn't just satisfy compliance, it activates advocacy, reinforces your team's purpose, and helps prospective clients say, "That's exactly who I've been looking for."

This clip is an excerpt from episode 77 of the "Always On with Duncan MacPherson' financial advisor podcast featuring Whit Lanier from Amplify Reviews. Stream the entire episode on your favorite podcast channel: 

Apple Podcasts: paretosys.co/ao-ap 
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