The importance of competitor-proofing

One of the biggest benefits of a personal branding strategy is that it ensures your clients fully understand and appreciate the value you provide for them. That, in turn, helps insulate them from competitive factors. Yes, branding impacts client acquisition because your clients can describe you and articulate your value to someone else in a compelling way, but you also can’t underestimate the importance of competitor-proofing.

Excerpt from The Advisor Playbook: https://www.amazon.com/Advisor-Playbook-Liberation-Personal-Professional/dp/B01MQVORIW

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