How Video can Impact Your 2023 Growth Strategy
Includes Q&A - with Duncan, Laura, and Sharon
Tuesday, February 21st at 12 pm ET
Top advisors today are using video as a key component in their growth strategy. Digital media has become one of the most important ways to communicate with clients and prospective clients.
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All Roads Lead to Conversion and Convergence
2022-06-28 • 20 second read

Practically speaking, a big part of your True North is a fixation on conversion and convergence – they are the ultimate goals of a fee-for-service professional. Let’s first look at conversion.

We’ve been talking about this for many years but it’s never been more important to growth than right now - your understanding that your primary addressable audience is right under your nose. Conversion reminds us that you have three types of clients. There are customers who occasionally transact with you, clients who empower you fully while also endorsing you to others, and the advocates who are the dream clients. They are a joy to work with and they consistently introduce new people to you.

Click here to read more on LinkedIn

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