Selling a business is the biggest liquidity event you’ll have. It’s your opportunity to monetize your life’s work. A great advisor doesn’t spend their life selling investments, products and solutions. Instead, they build relationships and build a practice. It’s not a ‘book of business’; it’s a business, and it has immense enterprise value.

Enterprise value goes well beyond AUM. What is it a buyer is acquiring? At one time valuation would be based solely on the assets bought, but that’s not always a representative measure. It’s not just the AUM – the buyer is buying a practice and they’re buying relationships, and the more work you put into building those relationships, the more enterprise value you will build.