Niche Marketing Strategies
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Start with the Top 20%
2022-03-29 • 2 minute read

If you want to improve your productivity, the best place to start is by examining your activities. Look no further than the Pareto principle, also known as the 80/20 rule. In most cases, about 80 percent of your business stems from about 20 percent of your clients. It makes sense, therefore, that you consistently invest 80 percent of your time – both pro-actively and reactively – on that 20 percent.

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