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Sifting Prospects from Suspects
2018-07-09 • 20 second read

One of the most effective ways to sift prospects from suspects and get them to contact you is to deploy a permission marketing approach... This means that you change the call to action from asking them to meet you personally to asking them to request some content from you online. They can begin a relationship with you without actually meeting you at first.

Excerpt from The Advisor Playbook: www.paretosystems.com/the-advisor-playbook

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