Shaping Your Branding Strategy
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Join Duncan MacPherson, co-author of The Advisor Playbook and The Blue Square Method, for this fast-paced webinar as he explores the essentials of shaping a powerful branding strategy. Duncan will focus on viewing your brand from your clients' perspective and leveraging that insight to create a compelling and authentic brand.
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It's Fit, not a Minimum
2023-04-03 • 20 second read

Part of the exercise is just revisiting the ideal client profile. Who is the ideal client? Who is the most deserving client?

This is an excerpt from episode 37 of the ’Always On with Duncan MacPherson’ podcast with guest Terry Gronbeck-Jones. Click here to watch on YouTube

Find links to the entire episode by clicking here: paretosys.co/AODM_ep37 

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