It's not what you say, it's what they hear

It's not what you say to your clients. It's what they hear.

In other words, it's important to speak through the lens of your clients and focus on how they perceive your value.

Duncan MacPherson often likes to think of the "Perception, Perspective, Proportion" framework for effectively articulating your value.

Play this short video to learn more about this framework!

Find links to stream the entire episode here: paretosys.co/AODM_ep50