NEW EPISODE OUT NOW: Wealth with a Purpose

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Wealth with a Purpose with Kimberly Safoyan - Always On with Duncan MacPherson (Ep. 92)

What does it look like when a financial advisor builds a practice around purpose, not just profit?

Join host Duncan MacPherson as he sits down with Kimberly Safoyan, a 30-year financial advisor and owner of Anchor Wealth Management Group in Palm Desert, California. Kimberly shares how she has built a values-driven wealth management practice focused on philanthropy, community involvement, and purpose-driven financial planning to strengthen client relationships and drive long-term retention. From launching the American Heroes UIT with First Trust to guiding clients through complex life transitions, Kim brings a practical, client-centric approach to modern advisory firms.

Key Takeaways for Financial Advisors:

  • Build deeper client relationships through philanthropy
  • Differentiate with values-based financial planning
  • Strengthen client retention with legacy planning strategies
  • Better serve women through divorce and widowhood
  • Leverage mentorship to grow advisory teams
  • Use technology to enhance the client experience

Kimberly Safoyan demonstrates how top financial advisors go beyond portfolio management by aligning wealth with purpose and delivering a more meaningful client experience.

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