Relationship-centered, Long-term Engagements

As we’ve said, an essential best practice is to never negotiate your value in order to win business. You are starting a long-term, sometimes multigenerational relationship that should not be started by lowering your fees. Sure, it’s fun to grind on a new car or the price of a hotel room, but these are transactions. The enlightened never try to win a negotiation when it comes to a relationship-centered, long-term engagement.