Stay Compliant with Testimonials

How Financial Advisors Can Stay Compliant with Testimonials without Sacrificing Credibility

Many financial professionals are still operating under outdated testimonial guidelines. But with the SEC's updated marketing rule, and FINRA's version, the landscape has shifted dramatically.

In this clip from episode 77 of the Always On with Duncan MacPherson podcast, Duncan speaks with Whit Lanier of Amplify Reviews about what advisors need to know to remain compliant without compromising the impact of their testimonials. Together, they unpack the three key disclosures: compensation, client status, and conflicts of interest"and how to manage each in a way that enhances trust rather than creating red tape.

One of the most important takeaways? Advisors can't cherry-pick reviews. But by opening the door to feedback from all clients, credibility increases"and so does influence. For those concerned that compliance might dilute their messaging, this conversation reveals why the new rules can actually be an asset.

This clip is part of a larger conversation featured in episode 77 of the Always On podcast with Duncan MacPherson and guest Whit Lanier.

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