Strengthening Client Relationships

Want to strengthen client relationships in an unexpected way?
Ask for a testimonial.

It may seem counterintuitive, but giving someone the opportunity to reflect on your value actually deepens the relationship.

It creates clarity in their mind about why they trust you, and once they've articulated that, they're far more likely to refer someone else.

Learn how this dynamic works in Ep. 77: The Power of Reviews with Whit Lanier:

Apple Podcasts: paretosys.co/ao-ap 
Spotify: paretosys.co/ao-sp 
Find Your Channel: paretosys.co/ao-bb