The Art of Branding

Stand Out with a Story Clients Remember

Too many advisors rely on generic branding that does little to differentiate them. What sets high-performing professionals apart is their ability to create meaningful contrast, not just in how they operate, but in how they communicate their value.

In this conversation, we explore how one advisor took a vague sense of what made his practice different and turned it into a compelling, ownable brand. Chris's story blends symbolism, intention, and a deep understanding of what clients truly want, guidance that lasts the entire journey, not just the climb.

This is a powerful example of how storytelling and professional contrast can elevate not only your brand, but your referability.

This clip is an excerpt from episode 80 of the "Always On with Duncan MacPherson' financial advisor podcast featuring Chris Garcia, Private Wealth Advisor and CEO of The Azimont Group.

Stream episode 80 "Levelling Up Your Business" on your favorite podcast channel, at one of the following links:

Apple Podcasts: paretosys.co/ao-ap
Spotify: paretosys.co/ao-sp
Other platforms: paretosys.co/ao-bb