The Difference Between Silence and Advocacy

How you position your ask matters.

When requesting a testimonial feels like a pitch, clients pull away.

But when it's framed as part of your ongoing stewardship, an opportunity to help others discover a meaningful service, it feels right.

That small shift in tone can be the difference between silence and advocacy.

Duncan breaks this down in Ep. 77: The Power of Reviews with Whit Lanier:

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