The Power of Reviews - NEW PODCAST EPISODE 77
The Power of Reviews: Unlocking Advocacy and Compliance with Whit Lanier (Ep. 77)
In this episode of the Always On Podcast, Duncan MacPherson sits down with Whit Lanier, CEO and Co-founder of Amplify Reviews, to unpack the growing role of client testimonials in financial services. As trust continues to shift online, reviews have become more than just social proof, they're a scalable strategy for activating advocacy, attracting ideal clients, and staying compliant.
They discuss how financial professionals can build a review process that's automated, compliant, and genuinely impactful. Whether you're just beginning to explore online reviews or looking to refine your current strategy, this episode provides a practical playbook.
Topics covered include:
- How online reviews act as "referral rehearsals" and support client advocacy
- The role of testimonials in building professional contrast and client trust
- What advisors need to know about SEC rules and compliance-friendly language
- Why reviews are one of the most powerful authority signals for SEO
- Ways to integrate review requests into onboarding and review meetings
- The difference between one-off campaigns and long-term, automated strategies
If you're looking to generate high-quality client endorsements that really connect with prospects, this episode is packed with insight you can put into action right away.
Stream the full podcast now:
Apple Podcasts: paretosys.co/ao-ap
Spotify: paretosys.co/ao-sp
Find Your Channel: paretosys.co/ao-bb
