Pareto Systems Speaking &
Advisor Solutions
Internal Use Only - This page is for use by First Trust and Pareto Systems employees only
First Trust Wholesaler Portal
Pareto Systems helps you bring more than product to every conversation. We support your advisor and enterprise relationships through proven strategies and best practices at every stage: growing, teaming, scaling, or exiting.

Request a
Pareto Speaker
Keynotes, Breakouts, Workshops and Virtual Events




Duncan MacPherson
Jason Westover
Mike "Cy" Cajthaml Jr.
Karen Weisgerber
Duncan MacPherson
CEO Pareto Systems
Duncan's primary goal is to help Professionals achieve liberation and order in their businesses through step-by-step methodology and execution. Duncan is also an industry best-selling author and has written many books including The Advisor Playbook and The Blue Square Method.
Duncan's presentations include:
- Harnessing AI for Growth
- The Strategic Growth Blueprint
- The Multiplier Method
- Scaling Up Through Succession
- And more

Jason Westover
Pareto Coach | Speaker
Jason's focus is helping financial professionals improve performance by applying practical strategy and disciplined execution. With more than 20 years of experience working with advisors, sales teams, and wholesalers, Jason brings a strategic mindset and a clear approach to solving complex business challenges.
Jason's presentations include:
- Harnessing the Power of AI
- Total Client Engagement
- How To Run a Business and Not A Book
- And More

Mike "Cy" Cajthaml Jr.
Pareto Coach | Speaker
Mike "Cy" Cajthaml Jr.'s focus is helping financial advisors refine their business and implement proven practice management strategies that lead to meaningful growth. With more than 14 years of experience in financial services, including roles in consulting, wholesaling, and building his own advisory practice, Mike brings practical insight into what it takes to succeed in a competitive marketplace.
Mike's presentations include:
- Unlock Client Loyalty, Advocacy, & Growth
- Total Client Engagement
- Advisor to CEO
- And More

Dr. Karen Weisgerber
Pareto Speaker
Dr. Karen Weisgerber's focus is helping financial professionals better understand the human dynamics of wealth. A licensed psychologist with more than 30 years of clinical and consulting experience, Karen brings deep expertise in family wealth, behavioral finance, and intergenerational planning. Through her work with families and advisors, she helps professionals navigate the complex emotional and relational issues that often accompany significant wealth and legacy decisions.
Karen's presentations include:
- The Legacy Plan
- The Multi-generational Plan

INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Register an Advisor
for a Webinar Series
Select from the following linked & sequential series by Pareto Systems
Total Client Engagement
Exceptional Teams
Harnessing AI for Growth
Total Client Engagement
The Total Client Engagement Webinar Series is designed to help financial professionals strengthen client relationships and clearly articulate the value they deliver. Built around Pareto Systems’ proven process, the series provides a structured framework for attracting the right clients, elevating the client experience, and driving sustainable growth while building long-term enterprise value.
Participants will learn how to:
- Drive consistent, quality referrals
- Gain your clients full empowerment
- Refine systems and processes

Exceptional Teams
The Building Exceptional Teams Webinar Series helps financial professionals develop a scalable team structure that supports long-term growth and enterprise value. The series focuses on integrating team members effectively, aligning around a clear strategic vision, and implementing structured processes for evaluating, recruiting, and onboarding advisors so that teams grow with consistency and purpose.
Participants will learn how to:
- Integrate team members successfully
- Craft clear goals and accountablilty for team success
- Establish a professional process for evaluating advisor fit
This webinar series can be scheduled upon request for advisors and teams

Harnessing AI for Growth
The Harnessing AI for Growth Webinar Series helps financial professionals understand how to integrate artificial intelligence into their daily workflows in practical, compliant ways. Through structured sessions and real-world use cases, advisors learn how AI can improve efficiency, enhance communication, streamline administrative work, and ultimately increase capacity while elevating the client experience.
Supported by Pareto Academy, participants will learn how to:
- Generate consistent and predictable growth
- Elevate the client experience
- Improve efficiency through structured systems and processes
This webinar series can be scheduled upon request for advisors and teams

INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Access
Advisor Resources
Tools & Resources
to support advisor growth
PMIndex
AI Whitepaper
Blue Square Method
The Advisor Playbook
Practice Management Index Assessment
The Practice Management Index (PMIndex) is an assessment and performance benchmark designed to measure, and elevate the operational strength of your advisory practice.
As a bonus, advisors that complete the PMIndex will also receive First Trust’s Advisor Comparison Tool (ACT) – a tool that compares their group with top-performing teams across the industry.
As a bonus, advisors that complete the PMIndex will also receive First Trust’s Advisor Comparison Tool (ACT) – a tool that compares their group with top-performing teams across the industry.

AI for the Financial Professional
The AI Strategies for Financial Professionals Whitepaper provides financial advisors with a practical introduction to using artificial intelligence to enhance productivity, strengthen communication, and improve the overall client experience.
The guide outlines real-world use cases, best practices, and strategic insights that help advisors integrate AI into their workflows while maintaining the human element that defines trusted advice.
The guide outlines real-world use cases, best practices, and strategic insights that help advisors integrate AI into their workflows while maintaining the human element that defines trusted advice.

*First Trust Compliance Approved
The Blue Square Method
The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to unlock the next level of both quantitative and qualitative results. Panoramic success requires continual refinement and optimization both personally and professionally.
This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau. By Duncan MacPherson & Chris Jeppesen.
This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau. By Duncan MacPherson & Chris Jeppesen.

*First Trust Compliance Approved
The Advisor Playbook
The Advisor Playbook is a practical guide to practice management for financial professionals who want to build a business that is organized, scalable, and truly valuable.
Drawing on decades of experience, Duncan MacPherson and Chris Jeppesen outline the interconnected processes, branding, service, client experience, and growth strategies, that help advisors position themselves as trusted consultants, strengthen client advocacy, and create a business that delivers both sustainable growth and personal liberation.
Drawing on decades of experience, Duncan MacPherson and Chris Jeppesen outline the interconnected processes, branding, service, client experience, and growth strategies, that help advisors position themselves as trusted consultants, strengthen client advocacy, and create a business that delivers both sustainable growth and personal liberation.

*First Trust Compliance Approved
INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Register for Elite Advisor Coaching
Financial Advisor Coaching for Growth. Efficiency. Freedom.
One-to-One & Team Coaching
Situational Coaching
Gap Analysis Consultation
One-to-One and Team Coaching
This 3-Month Kickstart helps financial professionals strengthen their practice by implementing proven practice management strategies. Working with a dedicated Pareto coach, advisors identify gaps, build a scalable Best Practices Playbook, and implement a clear path for sustainable growth.
Key Benefits:
- Elevate the client experience
- Professionalize your practice
- Drive consistent quality referrals
*This coaching is reserved for advisors above $100MM AUM

Situational Coaching
Situational Coaching provides focused guidance for financial professionals who need help navigating a specific challenge or decision in their business. These targeted sessions allow advisors to work with a Pareto coach on timely issues, gain clarity on best practices, and implement practical solutions without committing to a full program.
Common topics include:
- Human Resources and hiring strategies
- Rightsizing your client base
- How to plan and execute successful client events
- DISC behavioral profiling and team dynamics
- Evaluating and acquiring a book of business
- Strategic planning and growth direction
- Mastering introductions and generating advocacy
- Structuring meetings with prospective clients
*This coaching is reserved for advisors above $100MM AUM

Gap Analysis Consultation
Gap Analysis is a structured diagnostic process designed to uncover untapped opportunities and overlooked vulnerabilities in your business. Through a guided evaluation and consultations with a Pareto consultant, advisors gain clarity on what is holding them back and develop a focused action plan to reach the next level.
Key Benefits:
- Identify gaps that may be undermining referrals, growth, and client advocacy
- Refine your client experience and professionalize your business processes
- Clarify your branding and value proposition so you stand out from the competition
*This coaching is reserved for advisors above $100MM AUM

INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Pareto RIA & Enterprise Solutions
Uncover the offerings available to strengthen your important relationships
Enterprise Gap Analysis
Custom Webinars
RIA Affinity Program
Virtual Practice Management Team
Enterprise Gap Analysis
This engagement brings firm leadership together with the Pareto Systems team to evaluate current practice management capabilities. The focus is on identifying gaps across systems, processes, client experience, and advisor growth strategy, providing a clear, structured view of where improvements can be made.
The outcome is a defined benchmark and a prioritized, actionable roadmap. This equips firms to strengthen advisor performance, implement more effective operating systems, and build a more scalable, enterprise-ready business.
The outcome is a defined benchmark and a prioritized, actionable roadmap. This equips firms to strengthen advisor performance, implement more effective operating systems, and build a more scalable, enterprise-ready business.

Custom Webinars
Pareto delivers customized webinars designed to equip advisors with proven strategies. Each session focuses on a specific aspect of practice management and is supported with actionable resources to support implementation.
Topics can focus in all areas of an advisors life cycle from growing, teaming, scaling and exiting.
Topics can focus in all areas of an advisors life cycle from growing, teaming, scaling and exiting.
Some recent webinar topics include:
- Articulating Your Value
- Generating Introductions
- Elevating The Client Experience
- Fast-Tracking New Client to Advocacy
- Reframing Existing Client Relationships
- Building Strategic Partner Relationships
- Intergenerational Planning
- Harnessing the Power Of AI
- Strategic Planning
- Driving Enterprise Value

RIA Affinity Program
Pareto engages with the leadership of RIAs and Broker Dealers to deliver structured best practices advisors can implement quickly, helping them to elevate the client experience, improve systems and processes, and build more scalable, valuable businesses.
Pareto's Affinity Program includes:
Leadership Consultations
Custom Webinars Series
Workshops & Masterminds

Virtual Practice Management Team
Pareto provides the expertise and scale of an experienced financial advisor coaching firm without the complexity and time of enhancing or building an internal practice management team.
Through structured programs and implementation resources, your internal consultants, or managers can ensure advisors gain access to proven strategies that strengthen client relationships, improve systems and processes, and drive sustainable growth.
Through structured programs and implementation resources, your internal consultants, or managers can ensure advisors gain access to proven strategies that strengthen client relationships, improve systems and processes, and drive sustainable growth.
Pareto's Practice Management Team includes:
Small Group Coaching
Train the Trainer Certification
Program Licensing

INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Additional Pareto Offerings (Discounts)
Financial Advisor Coaching for Growth, Efficiency, Freedom
Turnkey Membership
Online/Self-Guided Coaching
One-to-One & Team Coaching
Turnkey Advisor Membership
Turnkey Advisor Membership helps advisors move from reactive to intentional. With the right systems in place, they deliver a more consistent client experience, improve efficiency, and build more transferable businesses. Over time, this drives better results for both the advisor and the firm.
Apply the code below to access 50% off your membership subscription.
Apply the code below to access 50% off your membership subscription.
Code: FIRSTTRUST50

Online/Self-Guided Coaching
Pareto Systems Online Coaching helps Advisors to achieve new levels of growth by attracting and keeping ideal clients, elevating the client experience, and refining your systems and processes.
Working directly with a dedicated coach, advisors focus on building efficient systems, elevating the client experience, strengthening team structure, and developing a scalable growth model that drives referrals, revenue, and long-term enterprise value.
Working directly with a dedicated coach, advisors focus on building efficient systems, elevating the client experience, strengthening team structure, and developing a scalable growth model that drives referrals, revenue, and long-term enterprise value.
Online Coaching Includes:
- Dedicated Implementation Partner
- 60 Minute Onboarding Call
- Onboarding Kit
- In Depth Coaching Series
- Access to Pareto Academy & Resources

One-to-One and Team Coaching
Custom One-to-One Coaching is Pareto Systems' personalized coaching program designed to help financial advisors implement proven practice management strategies within their own businesses.
Working directly with a dedicated coach, advisors focus on building efficient systems, elevating the client experience, strengthening team structure, and developing a scalable growth model that drives referrals, revenue, and long-term enterprise value.
Working directly with a dedicated coach, advisors focus on building efficient systems, elevating the client experience, strengthening team structure, and developing a scalable growth model that drives referrals, revenue, and long-term enterprise value.

INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Pareto's
Main Contacts
Your direct access to the right support, whether you're introducing an advisor to coaching, coordinating enterprise initiatives, or ensuring a seamless client experience through Pareto Academy.
One-to-One &
Team Consulting Inquiries
Team Consulting Inquiries
Rick Hopkins
First Trust Consulting Coordinator
1-866-593-8020 ext. 1071
rhopkins@paretosystems.com
Speaking &
Enterprise Opportunities
Enterprise Opportunities
Tyler Murray
First Trust Relationship /
Project Manager
Project Manager
(778) 760-0377
tmurray@paretoystems.com
Client Support
Pareto Academy
Pareto Academy
Client Support
1-866-593-8020
clientsupport@paretosystems.com
INTERNAL USE ONLY - This page is for use by First Trust and Pareto Systems employees only
Pareto Systems: Making an Introduction
To make an introduction to Pareto Systems, please fill out the form below
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