There has to be an alignment of interest, a coincidence of wants, between yourself and an ideal client. What you want now and in the future has to be aligned to coincide with what they want. If you follow that rule, you will build a community of clients who are enlightened, who respect your value, and are engaged in your process.

Think about congruency. Being congruent means I would never tell you to do something I wouldn't do myself. It means I would never say something about someone that would be different if they were present or not. Ultimately what it communicates is 'I do what I say'.

Branding is incredibly powerful in terms of persuasive impact! In this episode, Duncan discusses positioning your value and creating professional contrast to help position referrals as a value-added service.

A Very Happy and Prosperous New Year to all of our Friends and Family! We hope 2020 is your best year ever!

Your number one addressable audience is your top clients and implementing a Client Advisory Council will help competitor proof, capture money in motion and create advocacy.

A mentor has to be congruent and not overstep their own responsibilities while liberating the team to do what they get paid to do. You’ve got to focus on what you get paid to do and have others do the same.

Entrepreneurship is all about working on the business... it means it's professionalizing and standardizing everything. Creating an Org chart, creating a playbook, bringing on and prepping a protégé, all are vital steps.

There's an element of business success centered on congruency. Do what you say. Your clients follow your strategy, but more than that, they look to your character. They're led not pushed.

It's your adversity that gives your accomplishments meaning. Appreciation and aspiration must go hand in hand.

Keep imprinting your value. Do it in a unique way that creates an energy that helps your clients socialize your value and create advocacy. This is one of the many things that separates the best from the rest.