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Are you a professional who wants to:
  • Consistently attract and retain great clients?
  • Run a more efficient and profitable practice?
  • Elevate the client experience?
  • Drive enterprise value?
  • Deploy a scalable growth model?
  • Create a panoramic branding strategy?
Speak with us today:Schedule a Call
Pareto Systems is a consulting firm dedicated to knowledge-for-profit professionals. Our practice management and relationship management programs are ideally suited for:
  • Financial Professionals
  • Insurance Specialists
  • Estate Planning Attorneys
  • Accounting Professionals
  • Trust Specialists
  • Wholesalers
  • All knowledge-for-profit professionals
World Map
2019-01-03 • 2 min video

In this episode Chris Jeppesen and I discuss the importance of succession planning, both for your clients and for yourself.

Join me and Chris Jeppesen for our 2019 kick off webinar! Click here to register: https://register.gotowebinar.com/register/2776995132108639235

The Advisor of the Future - Adapt and plan to thrive while others struggle to survive

Wednesday, January 16th, 2019 at 4:10 EST

WEBINAR DETAILS: Chris Jeppesen and I, co-authors of The Advisor Playbook, invite you to join us for a strategic planning webinar where we will pass along actionable, proven strategies that will enable you to:

  • Put more sand in your hour glass through effective time allocation efficiencies
  • Refine your growth and profitability model
  • Create intellectual property and elevate the client experience to drive enterprise value

You've heard the mantra, "The best work on their business not in it. The best get from the day, not through it."

If you're looking for the best practices that separate the best from the rest, this webinar is for you. See you there! https://register.gotowebinar.com/register/2776995132108639235

2019-01-02 • 3 min video

In this episode Chris Jeppesen and I discuss the strategic importance of building social relationships with your clients.

Join me and Chris Jeppesen for our 2019 kick off webinar! Click here to register: https://register.gotowebinar.com/register/2776995132108639235

The Advisor of the Future - Adapt and plan to thrive while others struggle to survive

Wednesday, January 16th, 2019 at 4:10 EST

WEBINAR DETAILS: Chris Jeppesen and I, co-authors of The Advisor Playbook, invite you to join us for a strategic planning webinar where we will pass along actionable, proven strategies that will enable you to:

  • Put more sand in your hour glass through effective time allocation efficiencies
  • Refine your growth and profitability model
  • Create intellectual property and elevate the client experience to drive enterprise value

You've heard the mantra, "The best work on their business not in it. The best get from the day, not through it." If you're looking for the best practices that separate the best from the rest, this webinar is for you.

See you there! register.gotowebinar.com/register/2776995132108639235

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2018-12-31 • 20 second read

Talk to your clients and insulate them from the many factors out of your control. The more they trust you and feel comfortable with you, the more likely they will respond with advocacy when a friend asks them if they are happy with their professional advisor.

Excerpt from The Advisor Playbook. For our daily stream of actionable insights visit www.paretosystems.com

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2018-12-28 • 20 second read

Clarify your goals on paper. Use the W-5 Process. You can’t just randomly or haphazardly approach the future; you must design it. You’ve heard about the fool who goes hunting with a crossbow and fires an arrow into the forest, saying to himself, “Boy, I sure hope something runs into that.” Later, he finds the arrow lodged into a tree and draws a bull’s eye around it.

Don’t leave your future to chance. Visit paretosystems.com for more daily tips and insights.

2018-12-27 • 5 minute video

In this episode Chris Jeppesen introduces the concept of a Client Onboarding Process and using a service timeline to contrast yourself from other advisors and how to successfully implement the strategy with your clients.

Join me and Chris Jeppesen for our 2019 kick off webinar! Click here to register: https://register.gotowebinar.com/register/2776995132108639235

The Advisor of the Future - Adapt and plan to thrive while others struggle to survive

Wednesday, January 16th, 2019 at 4:10 EST

WEBINAR DETAILS: Chris Jeppesen and I, co-authors of The Advisor Playbook, invite you to join us for a strategic planning webinar where we will pass along actionable, proven strategies that will enable you to:

  • Put more sand in your hour glass through effective time allocation efficiencies
  • Refine your growth and profitability model
  • Create intellectual property and elevate the client experience to drive enterprise value

You've heard the mantra, "The best work on their business not in it. The best get from the day, not through it."

If you're looking for the best practices that separate the best from the rest, this webinar is for you. See you there! register.gotowebinar.com/register/2776995132108639235

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2018-12-26 • 3 minute read

If you have read any of my articles, you will know I talk about about the importance of describing what you do for your clients and prospects as a process. Too many advisors, when asked what they do, say things like:

"I help my clients manage their assets and risk."

It has been proven to resonate far better, not to mention be far more memorable, to say:

"I've developed and refined a process that enables me to manage my clients’ assets and risk."

When you refer to your approach as a process rather than simply suggesting that you help people, it adds so much persuasive impact to your messaging because it sounds official and organized rather than generic and abstract. You see this all the time in the marketplace where a firm will give something they do a name by basically calling it something. Westin Hotels refer to their beds and showers as Heavenly Beds and Heavenly Showers. I can tell you that I've stayed in a lot of hotels and I'm not sure that their beds are any better than any other comparable hotel but many people are convinced that Heavenly Beds are better. In the minds of many people, every other hotel simply has beds, while Westin has Heavenly Beds - again because that's what they're called. And, let's face it, when it comes to selecting one hotel over another a good bed and shower is ultimately what people crave.

As I've said, a branding strategy addresses what your clients’ want, not what you do or who you are in the classic sense. So what do your clients want? They want to face the future with anticipation rather than apprehension and they want to feel confident with the track they are on. An advisor with a process projects that far better than an advisor who simply "helps clients...." 

From Vapour to Paper

You can't stop at just saying you have a process, you have to demonstrate that you actually have one. I say that because advisors ask me all the time, "How can I create this process you keep talking about?You already have a process, the problem is you don't refer to it as such and you don't have anything to show them what it looks like. Think about it, when you on-board a new client and align solutions to their needs, you use a process. So start referring to it that way.

I ask coaching clients of ours to sit down and simply get their process out of their heads and on to paper - even in point form. A very effective advisor was shocked to realize that there are actually eight steps to her asset management process. But she never thought of it in those terms before. Now that she has listed out the steps on to a sheet of paper she can now show a client and prospective client with far more persuasive impact. It is now referenced as a bullet point on her agendas and she can help demystify what she does and help people conceptualize her approach and appreciate her more fully by showing them.

Among the many benefits, this is an essential step to ensure that your clients are telling their friends:

"You should meet my advisor, he has an excellent process and he's a great guy."

As opposed to:

"You should meet my advisor, you'd really like him, he is a great guy."

Your Clients Will Do Your Prospecting for You

Again, your clients can do a great job positioning you in their friends’ minds as an ideal alternative to their current advisor and begin creating a nagging feeling in their minds that you are a far superior option.

You can take that one step further by providing an Introductory Kit as part of your introduction process. This is as important for the client referring as it is for the prospecting you are hoping to attract. For example, when you say to a client:

"If you ever have a friend or family member that you would like to introduce to me, simply call me to get the wheels in motion and I will put them into my introductory process. I'll reach out and have a brief initial conversation, I'll send out my introductory kit so they can get to know me a little better in advance and then I'll carve out the time to meet with them to get to know them better and be a sounding board to help them make some informed decisions."

Your clients can envision this in their mind’s eye and describe you in a more compelling way. Your prospect gets to hold something in their hands and gets to know you a bit before they even meet you (and send it via 2-day courier to elevate its importance and increase the value the person places on the upcoming meeting). Of course, you further validate your professionalism by providing a printed agenda in the initial discovery meeting, and outlining your on-board process and personal financial organizing binder in the fit meeting. Again, tangible things they can hold in their hands that reinforce that you have a process. All of this has been proven to enhance a prospective client’s motivation to take action. You don't have to convince them with a closing strategy, the prospective client comes to his or her own conclusion.

I'm not suggesting that your clients will start referring to you as their Heavenly Advisor, but I can guarantee that their description of you will be far more effective than before. I can also guarantee that your prospective clients will perceive you as a professional with a process and will be drawn to you like never before.

Continued Success!

Contributed by: Duncan MacPherson

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2018-12-26 • 20 second read

If you travel around the world, you don’t have to go too far to realize that most of the people on the planet would kill for your worst day. Because you aspire to achieve things through integrity-centered actions, you accomplish goals through the service of others rather than at the expense of others. So keep on dreaming big dreams but, in the meantime, be happy with what you’ve already accomplished while you aspire to fill in the boxes that have yet to be checked.

Learn how the Blue Square Method can help you make 2019 your best year ever: www.paretosystems.com/blue-square

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2018-12-24 • 20 second read

In this holiday season, just reflect a moment on gratitude. Gratitude is part of what fuels ambition and it’s powerful to savor the things we’ve already accomplished. Let’s be grateful for what we have while we aspire to what is next.

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2018-12-21 • 20 second read

Many professional advisors I work with are successful, enjoy an impressive lifestyle and should be content, but many of them are still ambitious and are frustrated because they have hit a plateau. While every advisor’s scenario is unique, often the plateau stems from inertia confidence. Simply put, the advisor is busy repeating habits and patterns, and has been for an extended period of time. They are getting results, but they can raise the bar and achieve more.

Pareto Systems Blue Square Method will help you overcome your plateau, learn more: www.paretosystems.com/blue-square

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2018-12-19 • 20 second read

Remember: You can only work it if the clay is soft. Professionals find that no growth comes from arrogance; only from the humility can they improve.

Are you looking to become the best version of yourself personally, professionally or both? This is what the Blue Square Method is all about. Click here to learn more: https://www.paretosystems.com/blue-square.html

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