The Language of Referrals with Bill Cates - Always On with Duncan MacPherson, Ep. 57

Does asking for referrals make you feel like you're being needy? Are you afraid of hurting your existing relationships with clients and COIs?

When asking for referrals, your words matter!

Catch Duncan MacPherson's conversation with Bill Cates, Referral Coach and author of "The Language of Referrals," about the art of being referable and mastering the concept of introductions with professionalism and stewardship. They highlight the biggest barriers to referrals and how to overcome them by using the right language.

They also discuss:

• Subtle word choices that have a profound impact on your referability
• How to attract more of your "ideal clients"
• How to build trust with centers of influence
• Sample scripts and power phrases that you can instantly apply to your conversations
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep57

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

A Fuel for Resilience

In a world obsessed with achievement, we often overlook the importance of gratitude. Yet, cultivating an attitude of gratefulness can be the secret weapon that fuels our success.

Here's why:

• Gratitude fosters resilience: When things get tough, gratitude reminds us of what we have. It strengthens our "adversity quotient" (AQ) - the ability to bounce back from setbacks.
• It shifts our perspective: Gratitude moves our focus from lack to abundance. This positive mindset fuels motivation and persistence.
• Science backs it up: Nikola Tesla, a pioneer of electricity, believed the key to the universe lies in understanding frequency and vibration. Gratitude, like positive emotions, vibrates at a high frequency, potentially influencing the energy around us.

There's a difference between knowledge and wisdom. Knowledge is information, but wisdom applies that knowledge with understanding and compassion. Gratitude is a key element of wisdom.

So, how can we cultivate gratitude?

• Reflect on the good things in your life, big or small.
• Practice expressing thanks to others, both verbally and through your actions.
• Keep a gratitude journal and write down things you're grateful for each day.

By incorporating gratitude into your daily routine, you can unlock a powerful force that will propel you forward on your journey to success.

Considering a Move to a New Financial Advisor Firm? 

This webinar is designed for financial advisors contemplating or navigating a firm transition. Industry veteran Duncan MacPherson, CEO of Pareto Systems, will guide you through the key considerations for a smooth transition for you and your clients.

In This Webinar You'll Learn: 

• Financial Advisor Firm Selection: Identify the perfect fit for your career goals & client needs.
• Client Communication Strategies: Effectively communicate your move & maintain client trust.
• Thriving in Your New Environment: Integrate into your new firm & build a successful practice. 

Benefits of Attending: 

• Expert Guidance from Duncan MacPherson: Gain valuable insights from an industry thought-leader. 
• Proven Strategies for a Smooth Transition: Ensure a positive experience for you and your clients. 
• Maximize Success in Your New Firm: Build a thriving practice at your new destination. 

Don't miss this opportunity to gain the knowledge and tools necessary for a successful transition! 

Date: Tuesday, April 23, 2024

Time: 12pm to 1pm ET

Host: Duncan MacPherson

Register: www.paretosystems.com/webinars

Is intergenerational wealth transfer a concern for your clients?

Well, it might be time to get all generations together in one room and have a family meeting! 

This week on the Always On podcast, Duncan MacPherson and Tom Deans discuss how successful advisors use "facilitated family meetings" to help their clients with a smooth wealth transfer.

Tune in now, or download this episode for later by clicking here: paretosys.co/AODM_ep56

Are you prepared to guide your clients through this challenging transition?

The wealth transfer tsunami is here. As the first generation looks to pass on their legacy and the next generation looks to responsibly steward their inheritance, the advisor will play a crucial role in the process!

Tune in to the latest Always On podcast where Tom Deans and I share how you can be a valuable resource for your clients by clicking here: paretosys.co/AODM_ep56

Transitioning Next-Gen Wealth with Tom Deans - Always On With Duncan MacPherson, Ep. 56

Passing on a legacy and managing family dynamics can be overwhelming for first-generation business owners.

As their advisor, how can you help prepare their heirs and transition wealth smoothly?

I spoke with Tom Deans, Ph.D., who is an expert on passing wealth between generations. He is a speaker and author of "Every Family's Business" and "Willing Wisdom." Advisors can assist self-made first-generation business owners and professionals by focusing on continuity and succession planning. This can help boost client retention and referrals.

We also discuss:

• Major challenges faced by business owners during succession planning
• How advisors can set the stage for successful wealth transfer
• Why multi-generational family meetings (with the advisor present) can be incredibly powerful and revealing
• Strategies for addressing complex family dynamics
• A sneak peek into Tom's upcoming book: The Happy Inheritor
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep56

When we launched the 'Practice Management Index' in 2022, we had no idea how quickly this tool would be adopted by thousands of Financial Advisors to quickly identify exactly what they need to do to make meaningful refinements in their business. As we step into 2024, financial advisors are witnessing a transformative shift, with the spotlight on embracing AI to refine operational efficiencies and enhance client engagement strategies; it is quite a time to be alive!

This year, success in the financial industry isn't just about the accumulation of years of experience or the size of one's team. It's increasingly about how effectively financial advisors run their business like a business.

Our 'Practice Management Trends Report for 2024' aims to dissect these evolving dynamics, spotlighting the pivotal "opportunity gaps" that we have identified from all the Financial Advisors that have completed the Practice Management Index Assessment in 2023...

Download the Report: Practice Management Trends Report 2024:  paretosys.co/pmi-24

Want to see where you stand and identify specific areas for improvement in your practice? Take the free Practice Management Index Assessment today!

** Take the PMI Assessment: paretosys.co/pmi **

With messaging, the key is brevity, specificity, and proprietary.

This involves:

• Choosing your target audience,
• Personalizing your marketing to resonate with them,
• Walking them through a proprietary process, and
• Sharing their experience using effective testimonials!

Learn more about elevating your brand in the "Always On" podcast, as Duncan speaks with Seth J. Diener, owner of Diener Money Management, and Alex Lerch, director of Oak & Stone Advisor Marketing.

They discuss how advisors can better focus their marketing efforts on their ideal audience " and then harness the power of AI during the implementation phase.

Tune in now, or download for: paretosys.co/AODM_ep55
 

Reframing/reinforcing your value and garnering a newfound appreciation among them is a great way to increase testimonials and referrals.

Learn how to effectively market to your current clients with actionable examples in the Always On podcast featuring guests Seth Diener and Alex Lerch: paretosys.co/AODM_ep55

It's not what you say, it's what they hear!

The way you articulate your value to clients and prospects plays a huge role in your branding.

So, when clients believe financial advising is solely about managing money and picking investments, they may overlook the comprehensive value and services you provide.

Stream the latest Always On podcast where Seth Diener and Alex Lerch share insights on effectively articulating your value proposition: paretosys.co/AODM_ep53

The Future of Branding and Client Acquisition with Seth Diener and Alex Lerch - Always On With Duncan MacPherson Ep. 55

With messaging, the key is brevity, specificity, and proprietary.

You must choose your target audience, personalize your marketing to resonate with them, walk them through a proprietary process, and share their experience using effective testimonials!

Learn more about elevating your brand in this episode, as Duncan speaks with Seth Diener, owner of Diener Money Management, and Alex Lerch, , director of Oak & Stone Advisor Marketing. They explain how advisors can better focus their marketing efforts on their ideal audience - and then harness the power of AI during the implementation phase.

They also discuss:

• The multi-fold benefits of giving your process an identity (i.e., a brand within a brand)
• How to garner a newfound appreciation from existing clients
• How to use client testimonials in multiple ways and make the most out of them
• Using AI to craft content (especially when the average human attention span is at an all-time low)
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep55
 

On Tuesday, March 26th at 12:00 PM ET we invite you to unlock the secrets to building a thriving professional referral network with Pareto Systems. Many advisors struggle to consistently secure referrals from influential professionals and rainmakers outside their client base. In this dynamic webinar, Duncan MacPherson, a renowned Client Acquisition Expert, will unveil proven strategies not just to enhance your relationships with these key individuals but also to create a mutual pathway for introductions.

Join us to discover how to:

• Transform your referral approach into a value-added service for both your clients and partners.
• Clearly define and effectively communicate your unique process to strategic partners, distinguishing you from the competition.
• Become the advisor of choice by highlighting your distinct value proposition.
• Cultivate a rewarding and sustainable partnership experience that keeps strategic partners continuously engaged and enthusiastic about collaborating with you.

This webinar will include a live Q&A with Duncan MacPherson. You can ask your questions live, or enter one when you register here: paretosystems.com/webinars

Can't make it, but don't want to miss out? Don't worry, register now and ask your question, and we will give you access to the recording following the broadcast.

Higher recurring revenue = higher enterprise value! 

But that's just one of the factors.

What else affects the value of your business? How can you earn a higher multiple when it's time to sell?

Duncan MacPherson and Ted Jenkin address these crucial questions in the latest episode of Always On.

Tune in now: paretosys.co/AODM_ep54

Always On With Duncan MacPherson - Leaving No Stone Unturned: How to Maximize Your Exit Strategy with Ted Jenkin (Ep. 54)

Want to receive maximum value for the business you've worked so hard to build?

The key lies in being proactive with your exit strategy.

Dive into a thought-provoking conversation between Duncan MacPherson and returning guest Ted Jenkin, CEO of oXYGen Financial and president of Exit Stage Left Advisors. Together, they uncover practical insights to streamline your operations, improve client acquisition, and scale your credibility " ultimately garnering a higher multiple for your business.

They discuss:

• The critical role of recurring revenue in enhancing enterprise value
• Creating "proprietary" value as an advisor
• Using client testimonials and online reviews to build trust
• How to leverage AI for content creation (with a list of helpful resources)
• How an exit plan helps you de-risk in the face of uncertainty and volatility
• Navigating the HR and legal parameters of a sale
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep54

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

Did you miss Duncan MacPherson's webinar on how to achieve a work-optional lifestyle in five years?

If you did, you missed a lot of valuable insights and strategies on how to transform your business into a self-sustaining entity that gives you the freedom to choose when and how you work. But don't worry, you still have a chance to watch the replay of the webinar. 

Click here to watch: paretosys.co/work-optional-replay

Always On With Duncan MacPherson - Shaping Your Branding Strategy: How to Run a Client Advisory Council with Mike "Cy" Cajthaml Jr. (Ep. 53)

In your mind, you have a certain brand image and value proposition for your business. Do your clients see it the same way?

Are your clients well-equipped to tell your story for you and be your biggest advocates?

Join Duncan MacPherson and Mike "Cy" Cajthaml Jr., a Business Consultant at Pareto Systems, as they delve into the power of client advisory councils in uncovering unmet needs, elevating the client experience, and achieving professional contrast. You will learn a turnkey approach to simplify the process and make client advisory councils a routine best practice.

They discuss:

• The complete process and logistics from ramp-up to execution to follow-through (with an example)
• How to conduct effective, agenda-driven discussions that lead to actionable insights
• How to position the idea of advisory councils to your clients for the first time
• Why client feedback can result in improved referability
• The added benefit of finding a renewed sense of purpose for advisors
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep53

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

Ever tried to see your business through your client's eyes?

Once you make an effort to know how your clients perceive your value, you may be surprised!

You may even get different answers from different clients.

Learn how to align your brand image with client perception and elevate your value using client advisory councils in the newest episode of the Always On Podcast: paretosys.co/AODM_ep53

Is prompting AI a skill? It sure is!

To get the best results, it is important to ask questions a certain way and use effective prompts.

To learn more about strategically deploying AI in your business as a financial advisor, check out the latest release of Always On, featuring Craig Kirkpatrick. paretosys.co/AODM_ep52

AI: Teenager or Trusted Business Partner?

"AI is like dealing with a teenager. Trust, but verify!"

So well said by Craig Kirkpatrick!

Craig is the founder of Act-Three Consulting, a firm that assists financial professionals in adopting and deploying AI within their businesses.

We had the pleasure of interviewing Craig on our recent podcast, where he shared meaningful insights for advisors.

Stream the full episode here: paretosys.co/AODM_ep52

The gift of time. And much more!

Advisors, AI is here to serve you, not hurt you. But you must know how to use it.

In the latest episode of Always On, Duncan MacPherson and Craig Kirkpatrick discuss several AI use cases for financial advisors to save time, create content, improve client communication, and more.

Tune in now: paretosys.co/AODM_ep52

Always On with Duncan MacPherson Podcast - Harness the Power of AI: Game-Changing Strategies for Modern Advisors with Craig Kirkpatrick (Ep. 52)

Whether you like it or not, the world is quickly adopting artificial intelligence (AI).

Now, the choice is yours - Do you want to get on board and leverage AI to improve your business? Or do you want to risk falling behind other advisors?

To stay ahead of the curve, join Duncan MacPherson and Craig Kirkpatrick, founder of Act-Three Consulting, to learn how to use AI to save time, connect better with clients, and expand your knowledge along the way. This insightful conversation will expand your thinking around how AI is here to serve you, not hurt you.

They discuss:

• A methodical approach to AI prompting for better results
• How to use AI for faster content creation (with insights about navigating compliance)
• A list of up-and-coming AI tools that may be relevant to your business
• Real-world examples of successful AI applications
• Why the "human touch" will become even more important with the adoption of AI
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep52

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out! 

Are you inadvertently sidelining the human element in the pursuit of rapid business growth?

If yes, we encourage you to listen to our recent podcast episode.

Duncan MacPherson and Bill Sowell, CEO of Sowell Management, talk about ways to elevate your relationship management while scaling your business with a B2B model.

Catch their full conversation here: paretosys.co/AODM_ep51

The risk for advisors lies in losing sight of the true essence of their business - relationships and trust-building.

Join Duncan and his guest Bill Sowell on the latest episode of the Always On podcast, where they explore the delicate balance between high-tech and high-touch.

They had a great conversation filled with timely insights for growth-minded advisors.

Stream it today! paretosys.co/AODM_ep51

As the New Year begins, all of us here at Pareto Systems invite you to join us in our journey to find your 'Blue Square' and achieve your goals. We wish you happiness, success, and prosperity in 2024!

Always On with Duncan MacPherson - From Organic to Scalable Growth with Bill Sowell

The transition to fee-based services has prompted advisors to prioritize fee-worthiness, with clients focusing less on cost and more on perceived value.

Plus, the complexities of relationship management may be amplified in a B2B upscaling model.

In this episode, Duncan MacPherson speaks with Bill Sowell, CEO of Sowell Management, about the distinction between salesmanship and stewardship, and what it takes to cultivate lasting client relationships. They also talk about the shift from a B2C organic growth model to a franchise-ready B2B upscaling model.

They discuss:

• Being a consolidator versus adopting a methodical organic growth model
• Why advisors should never lose sight of relationship management
• The path to strong advisor partnerships and an effective fit process
• How technology and the Great Wealth Transfer are shaping financial services
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep51

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

How do you stay ahead of the curve in the ever-changing world of financial advising? How do you leverage AI to enhance your service and value proposition? How do you achieve consistent and sustainable growth in your practice?

These are some of the questions that Chris Jeppesen and Duncan MacPherson explore in the latest podcast episode of Always On. They discuss the concepts of the 'Blue Square Method' - a proven framework that helps you unlock your potential and reach new levels of success.

They also share inspiring stories of how some clients have transformed their practices and lives using the coaching process. You don't want to miss this 50th episode special of Always On with Duncan MacPherson! Stream it now at paretosys.co/AODM_ep50

Technology is not here to replace financial advisors, but rather to elevate their client experience.

Discover how AI tools like Read AI can transform your practice and change the way you do business.

Listen to the latest episode of Always On to learn more. https://paretosys.co/AODM_ep50

Don't miss out on this game-changing discussion for wealth professionals and financial advisors. 

Never underestimate the enduring impact and resonance your client interactions can have!

The true value isn't just in the immediate exchange of information during your meetings but in the aftermath.

The feelings and perceptions your clients leave with are the real game-changers.

This week on Always On, Duncan MacPherson and Chris Jeppesen discuss how to craft conversations that go beyond the transactional and create lasting impressions.

Stream it today: paretosys.co/AODM_ep50

A Journey through Pareto Systems' Coaching Process

Tuesday, December 19 at 12noon ET / 9 am PT

Are you ready to embark on a transformative journey towards achieving your personal and professional aspirations? Join us for an exclusive webinar, hosted by Duncan MacPherson, CEO of Pareto Systems and co-author of The Blue Square Method.

At Pareto Systems, we're committed to helping financial professionals realize their true potential. In this engaging and informative webinar, we'll take you behind the scenes of our renowned coaching process, giving you a firsthand look at how we empower individuals to take control of their destinies.

Here's what you can expect:

• Gain insight into Pareto Systems' mission and core values, which underpin our coaching philosophy. 
• Explore the coaching landscape and understand why coaching is a game-changer in personal and professional growth.
• Dive deep into our coaching approach, discovering the best practices and strategies that drive success.
• Learn about the tangible outcomes and benefits you can achieve through Pareto Systems' coaching, with real-life success stories as your guide.

This webinar is your opportunity to uncover the power of Pareto Systems' coaching firsthand. Whether you're a professional seeking to elevate your career or an entrepreneur looking to take your business to new heights, our coaching can help you find your 'Blue Square' - that perfect alignment of passion and purpose.

This webinar will include a live Q&A with Duncan MacPherson. You can ask your questions live, or enter one when you register below.

Reserve your spot here: paretosystems.com/webinars

Can't make it, but don't want to miss out? Don't worry, register now and ask your question, and we will give you access to the recording following the broadcast.

At a Mastermind session in San Diego along with Christian Ortez, Kevin Christensen, Samantha Dinh, Christina Zins, Dave Mantell, Jonna Damiano, Dianna Laney, Joseph Leedom, Andrei Hall, Brianne Soscia, Alissa Todd, Mike Woitkoski, Li Tian, Rod Uy, Arvind Ven, Mark F., Melanie C., and Margaret S., discussing the mindset, best practices and innovations of top financial professionals.

Thanks to Ryan McClain at LPL Financial as well as Tom Pearse and Craig Pierce at First Trust for bringing it to life!

Always On with Duncan MacPherson - Timely and Timeless Best Practices with Chris Jeppesen

In the fast-paced and ever-evolving world of financial advising, get ready to discover timely and timeless strategies that help you achieve professional contrast and create enduring value for clients.

In this 50th-episode special, Duncan MacPherson is back with co-author of The Blue Square Method, Chris Jeppesen, Chief of Advisory Practices at First Trust. Gleaning from their life experiences and the success stories of high-performing advisors, they share valuable best practices to achieve long-term growth.

They discuss:

• Why more and more advisors are finding personal rejuvenation in their work
• The upcoming retirement wave in the industry and the opportunities it presents
• A process-driven approach to exhibiting empathy and personalization
• How AI is revolutionizing financial services
• The power of testimonials in building trust and attracting clients
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep50

We'd love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

Strategies for a Multi-Million Dollar Exit

Are you ready to translate your life’s work into a meaningful legacy? Join industry thought leaders Duncan MacPherson, co-author of The Blue Square Method, and Ted Jenkin, trailblazing CEO of oXYGen Financial, as they unveil cutting-edge strategies for significantly increasing the enterprise value of your financial practice.

In this insightful webinar, you’ll explore:

• Innovative methods to amplify the value of your business and captivate high-worth buyers. 
• Insider insights into the evolving landscape of private equity and current valuation trends.
• Real-world examples of businesses that achieve and exceed a 15x cash flow selling point.
• Tailored exit approaches ranging from partial sales to perpetual involvement, all while securing your family’s financial comfort.

Watch the replay by clicking here: Maximizing Your Practice’s Value: Strategies for a Multi-Million Dollar Exit | GoToStage.com

Advisors, a traditional "broker" mindset may be limiting your business growth.

In other words, it’s important to move away from a transactional way of doing business and focus on building relationships, streamlining processes, and improving client relationships.

We explore ways to do just that on this episode of the Always On Podcast featuring Max and Lucas Winthrop.

Check it out by clicking here: paretosys.co/AODM_ep49

Embracing the C-Suite with Max and Lucas Winthrop

For years, financial advisors saw themselves as brokers, being mostly transactional and product-driven.

Today, advisors wear many hats. It’s no longer just a book of business, but an actual business!

In this episode, Duncan MacPherson joins Max Winthrop, CEO, and Lucas Winthrop, COO, of Winthrop Wealth and long-time clients of Pareto Systems. They emphasize the importance of embracing a C-suite approach to streamline core business functions and deliver a consistent and elevated client experience.

They discuss:

• How to build effective functional teams with high functional accountability
• How key C-suite positions can be refined and optimized for an advisory practice
• The need for a philosophical alignment across the firm, which spills over to clients and strategic partners
• Strategies for creating a process-driven and well-integrated business structure 
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep49

You might get the biggest referral of your life and then have an HR issue and then take a sabbatical to rejuvenate and then experience a massive disruption in the form of volatility and then deepen your bench strength. And then there might be a little lightning strike of some kind, and then you acquire a business. It’s all very meaningful. Keep your eye on the prize, plan for the future, not only to give you confidence and clarity, but also to liberate you to live…

Download Chapter 1 of my new book The Blue Square Method for free now at: thebluesquaremethod.com

Missed Duncan MacPherson, CEO of Pareto Systems, recent webinar? Watch the replay here:

paretosys.co/sp2024

Team Strategic Planning: Navigating the Future with Clarity and Resilience

Optimize your team’s 2024 strategy with innovative and actionable insights! This interactive webinar will guide your team to formulate coherent and compelling plans, aligning with your overarching objectives, and navigating the future with clarity and resilience.

What You’ll Gain:

• Strategic Clarity: Ensure coherent and compelling strategic planning.
• Actionable Insights: Implement innovative strategies seamlessly.
• Focused Alignment: Align team objectives with organizational goals.
• Dynamic Adaptability: Navigate unforeseen challenges with resilience.

Don’t miss out on empowering your team to excel in 2024! 

Misaligned perceptions can hinder your ability to secure loyal advocates and referrals.

That’s why top advisors spend significant time managing relationships and ensuring that the clients *appreciate* their value!

Dive into the latest episode of the "Always On Podcast" as Steve Phillips and Duncan MacPherson explore techniques for effectively communicating your value and strengthening client relationships.

You don’t want to miss this insightful conversation.

Find links to stream the latest episode here: paretosys.co/AODM_ep48

Make Your Clients the Voice with Steve Phillips

Have you ever stepped into your clients’ shoes to see your business from their point of view? Understanding how they perceive your value is key to building lasting relationships.

In this episode, Duncan MacPherson engages in a thought-provoking conversation with Steve Phillips, Chief Practice Management and Development Officer at USA Financial and a consultant at Pareto Systems. Together, they explore strategies for effectively articulating your value proposition and turning clients into enthusiastic advocates.

They also discuss:

• Three golden questions to ask your existing clients
• The path from endorsements to introductions (i.e., quality referrals)
• How “client advisory councils” and “ideal client meetings” can rejuvenate your relationships and generate valuable feedback
• Powerful ways to position (not pitch!) your value to clients
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep48

First Trust continues to invest in the guardians of wealth - the financial advisor - aka the noble profession. And Duncan will continue to show up to share the mindset and best practices of the best fee-for-service professionals in the world!

To whom are you going to hand the torch to ensure your clients are in good hands? And many generations within those families are well looked after. Well, the point here is that as you go from where you are, to where you’re going to inevitably end up, it’s not a straight line. There are peaks and valleys, there’s winds, there’s setbacks, and through that, there’s a signal to noise ratio...

Download Chapter 1 of Duncan’s latest book The Blue Square Method for free now at: thebluesquaremethod.com

As Matt Cardella rightly said on the latest ‘Always On Podcast’ “Advisors are in the people business!”

Managing people is a major part of their day-to-day work, both with clients and employees.

In this podcast, Matt shares his personal journey of rejuvenating the relationships in his business, and how they have taken his business to the next level.

It is a must-listen for all advisors! Tune in now by clicking here: paretosys.co/AODM_ep47

It’s hard to put your finger on it, but you can feel it. Your clients can feel it. In fact, they’re likely drawn by it!

Check out Duncan’s insightful and dynamic conversation with Matt Cardella, financial advisor at Raymond James, about connecting authentically with clients by clicking here: paretosys.co/AODM_ep47 

Rejuvenating Client Relationships with Matt Cardella

Advisors, are you looking for ways to rejuvenate your client relationships?

Creating a meaningful impact in their lives is only a part of it. It’s equally important that your clients know (and appreciate) your value and process!

In this episode, Duncan MacPherson joins Matt Cardella, a financial advisor at Raymond James. Matt shares how his business has achieved professional contrast and improved relationships with a process-driven approach.

They discuss:

• How to make your message more compelling by thinking beyond the technicalities
• The significance of converting ideas into intellectual property
• Connecting “authentically” with your clients
• How to make your clients appreciate you more
• The path to greater work-life balance as a financial advisor
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep47 

Testimonials serve as critical decision-making elements for potential clients, with a substantial 93% of individuals basing their choices on them. They act as a keystone in the selection of a financial advisor, offering prospects a glimpse into the real-world experiences of existing clients.

Want to learn more? Attend the “Step-by-Step: Crafting Client Testimonial Videos that Resonate” webinar on Tues, Oct 10 at 12:00 PM ET. Register free here: paretosystems.com/webinars

If you’re an advisor trying to connect with the next generation of your clients, the latest “Always On Podcast” is for you!

In this episode, Jeff Savlov and  Duncan MacPherson talk about strategies to engage families without getting technical and mentioning numbers.

Tune in now to learn more about the intersection of wealth management and family dynamics!

Listen now, or save this episode for later, by clicking here: paretosys.co/AODM_ep46

The Art & Science of Effective Client Testimonial Videos

Don’t let the SEC’s new rule on client testimonials pass you by! It’s time to seize the opportunity to boost your marketing strategy with compelling video testimonials. Not only do these videos provide social proof, but they also illuminate the value you bring to your clients.

Hosted By: Duncan MacPherson, a thought leader in the financial industry. Co-Hosted By: Word Wrangler Laura Garfield, and Creativity Czar Sharon Gottula, co-founders of Idea Decanter a leading video production company in the advisory space.

Are you ready to convert more website visitors into potential clients?

Join us to:

• Uncover a fail-proof system for crafting impactful testimonial videos
• Navigate the compliance approval process with ease
• Elevate your testimonials to unparalleled heights

Watch the replay here: paretosystems.com/webinars

On-Demand Video available now!

Duncan MacPherson, CEO of Pareto Systems, Alex Lerch and Seth  Diener, both from Oak & Stone Capital Advisors Advisors uncover the knowledge and tools needed to tap into the genuine voices of your clients and weave them seamlessly into your branding narrative.

Watch the replay free here: paretosys.co/webi_replay

To ensure wealth transfer does not hurt family relationships, it is important to engage all family members in the process!

In the latest episode of Always On, Jeff Savlov and I discuss how advisors can initiate difficult conversations with families and prepare them for succession.

Stream the full episode today

Balancing Riches and Relationships: Family-Centric Wealth Management with Jeff Savlov

It is very common for first-generation, self-made, affluent people to shield their children from hardships. But that safety net can become a hammock of complacency…and entitlement!

In this episode, Duncan MacPherson joins Jeff Savlov, Family Business and Wealth Consultant, and the founder of Blum & Savlov, LLP. They discuss how to address family dynamics in wealth management — ultimately avoiding strained relationships among all future inheritors of wealth.

They discuss:

• Why family dynamics play a crucial role in continuity and succession planning
• Major challenges in family business succession (and how to address them)
• Resources for financial advisors to help address family issues faced by affluent clients
• How to engage families — including children — in the financial planning process
• And more

Stream the new episode of Always On by clicking here: paretosys.co/AODM_ep46

We would love to hear your thoughts on this episode or answer any follow-up questions. Please feel free to reach out!

Duncan often asks clients "What does Nirvana look like for you in the next five to 10 years?" And it provokes a conversation that he likes to run with, and take all the way to the end. Because every business is built to be sold, and every investment of effort you make working on your business contributes to that liquidity event.

Read more in Duncan’s latest book "The Blue Square Method": thebluesquaremethod.com