This short is an excerpt from my recent "Give your clients what they CRAVE" video.
WATCH the entire video clip on YouTube: https://youtu.be/inDjSqlo9JM
Proven Strategies Blog
BRAG framework"Belonging, Recognition, Appreciation, and Gratitude
How to Turn Clients Into Advocates Using BRAG | Always ON Clip - Ep. 64
In this clip from "Always ON with Duncan MacPherson" Duncan introduces the BRAG framework"Belonging, Recognition, Appreciation, and Gratitude - to help financial advisors foster deeper client relationships and turn clients into advocates. Learn how creating a sense of belonging, recognizing important moments, and showing appreciation can elevate your practice and drive client loyalty. This proven strategy balances high tech with high touch to meet the growing need for safe harbor in financial advising.
To learn more about Lavish Cards visit: lavishcards.com
Subscribe to Duncan MacPherson's Always ON podcast for more strategies on building a referable business: paretosys.co/ao_bb
This short is an excerpt from episode 64 of the "Always On with Duncan MacPherson' financial advisor podcast featuring Cathi Durrell owner of Lavish Fine Art Greeting Cards. Stream episode 64, "The Power of Personalized Gratitude: Building Client Loyalty", on your favorite podcast channel by clicking a link below:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
The Power of Personalized Gratitude: Building Client Loyalty with Cathi Durrell - Always On with Duncan MacPherson Podcast, Ep. 64
In this episode of the Always On with Duncan MacPherson Podcast, Duncan sits down with Cathi Durrell, co-founder of Lavish Cards, to discuss the power of personalized gratitude in building lasting client relationships for financial advisors. Discover how sending customized cards to clients can enhance your client retention strategies, foster loyalty, and increase client advocacy.
Cathi shares insights from her 12+ years of experience in helping financial professionals use hand-crafted greeting cards to make a lasting impact with clients.
Tune in to learn:
- Why Thanksgiving cards can give your business an edge over competitors
- How to make gratitude part of your daily routine to deepen client relationships
- Real stories of financial advisors using gratitude to boost referrals and client advocacy
- The BRAG method: How Belonging, Recognition, Appreciation, and Gratitude drive client engagement
- A look at Lavish Cards' One Card at a Time program designed for financial professionals
This episode is full of actionable strategies to humanize your client experience, foster stronger client loyalty, and generate organic referrals.
Stream the full podcast for valuable insights:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
How Giving Creates Lasting Client Connections
Give your clients what they CRAVE Part 2
In this follow-up video, Duncan continues to explore the concept of giving your clients what they truly crave. You've likely heard that giving starts the receiving process, but this isn't just a business tactic"it's a universal principle. In a world where acts of kindness and acknowledgment are often overlooked, embracing the law of reciprocity can strengthen your client relationships and make a lasting impact.
Duncan shares examples like sending personalized Thanksgiving cards, highlighting Lavish Cards as a valuable tool to elevate your client engagement. Small, thoughtful gestures like these make a big difference, reminding clients that you care about them and what matters to them. He also discusses how gratitude and positivity can shift your entire business culture, helping you connect on a deeper level.
Key Insights:
- Discover the impact of random acts of kindness and how they strengthen client loyalty.
- Learn how to incorporate gratitude into your standard operating procedures.
- Why acknowledging your clients' lives and achievements makes you fee-worthy.
He'll be diving deeper into these themes on an upcoming podcast, but for now, focus on humanizing your branding strategy and creating a culture of positivity and acknowledgment.
Check out Lavish Cards (lavishcards.com) for more ideas, and let's continue to activate gratitude in your practice. Thanks for watching!
True leadership isn't about forcing people to follow you. It's about inspiring them, guiding them, and leading by example.
When you push, you create resistance. But when you lead with vision and empathy, you create alignment and buy-in. Leadership is about creating an environment where people feel motivated and empowered to move in the same direction.
People are naturally drawn to leaders who understand their needs, value their contributions, and guide them towards a shared goal.
If you want to lead effectively, focus on being the kind of leader people want to follow, not the one they're forced to follow.
Learn more about the principles of effective leadership by listening to episode 63 of the "Always On with Duncan MacPherson' financial advisor podcast, featuring Sybil Verch. Episode 63: "Empowering Financial Advisors: Core Values, Work-Life Balance, and Client-Centric Strategies." Links here:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
Strengthening Client Relationships Through Authentic Acknowledgment
In this video, I share a concept that's been incredibly effective for the fee-for-service financial professionals I coach: humanizing your culture by genuinely noticing and honoring what's going on in your clients' lives. With the world becoming more self-absorbed, I've noticed that clients crave a sense of belonging and deeper relationships.
I break down my CRAVE framework - Celebrate, Recognize, Acknowledge, Validate, and Encourage - to show how these simple actions can transform client relationships. I also offer practical tips, like sending personalized cards and creating a Chief Noticing Officer role, to help you build lasting connections and become truly fee-worthy.
These small gestures can make a huge difference, and in this video, I'll show you how to make it a standard practice in your business.
What You'll Learn:
" How to create a client-first culture by recognizing their personal milestones.
" The importance of gratitude and how it strengthens loyalty.
" Why sending a card can be one of the most powerful tools in your toolkit.
If you're looking to humanize your client relationships and elevate your practice, this is a great place to start. Thanks for watching, and let's continue to activate a higher level of gratitude.
Learn more about Lavish Cards: lavishcards.com
This short is an excerpt from episode 63 of the "Always On with Duncan MacPherson' financial advisor podcast featuring Sybil Verch, Wealth Advisor, TV show host, and Author. WATCH the entire video clip on YouTube by clicking here: https://youtu.be/wJ1JNv3F40I
Building Competitor-Proof Client Relationships
Professional scarcity can activate a sense of belonging and lead to long-term, competitor-proof client relationships. In this insightful discussion, we explore how clients naturally become advocates when they feel connected to something meaningful, and why it's crucial to focus on socioeconomics rather than just numbers when defining your ideal client.
Learn how to cultivate strong relationships where clients introduce others to you, not just for business, but because they believe in your value. Discover the power of focusing on niche markets and how this makes it easier for your clients to share your story and refer you to others.
Stream the most recent episode of the "Always On with Duncan MacPherson Podcast" featuring Sybil Verch at one of the following links:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb
Everyone has ideas, but it's the process that turns those ideas into reality. A well-defined, repeatable process is what sets high achievers apart from the rest.
Ideas are just the starting point. What truly matters is how you bring them to life. The process you follow ensures consistency, scalability, and measurable results.
By investing in a solid process, you create a powerful engine that drives success, not just once, but over and over again.
Don't just be the person with great ideas"be the person who consistently delivers results through a powerful process.
Discover the importance of process and how it can elevate your business by listening to episode 63 of the "Always On with Duncan MacPherson' financial advisor podcast, featuring Sybil Verch. Episode 63: "Empowering Financial Advisors: Core Values, Work-Life Balance, and Client-Centric Strategies." Links here:
Apple Podcasts: paretosys.co/ao_ap
Spotify: paretosys.co/ao_sp
Find Your Channel: paretosys.co/ao_bb